Indie band OK Go is no stranger to viral videos (their “Here It Goes Again” on treadmills was a huge hit on YouTube, rocketing the band to a household name almost overnight), and looks like their newest video for the single “This Too Shall Pass” from their new album Of the Blue Colour of the Sky is set to repeat that success. One can only assume that “RGM” stands for “Rube Goldberg Machine,” since that’s exactly what this video is – a four-minute, single-shot capture of an intricate chain-reaction using complex methods to achieve a simple end. There’s so much going on I couldn’t quite see all the causes and effects, but it’s still quite the impressive set-up.
This discussion currently has 4 responses.
March 2, 2010
This is seriously the coolest video I have seen in a long LONG time. What a great job – this is Gondry-esque back in his hey-day.
March 3, 2010
I wonder how many takes this took… ridiculous.
March 4, 2010
incredible. is this seriously real?????
March 4, 2010
Saw these guys on “Attack of the Show” last night interviewed about this.
http://g4tv.com/videos/44506/Ok-Go-on-This-Too-Shall-Pass-Music-Video/
four months it sounds like. Amazing.